Piha Rides — locally-owned private transport and West Coast tours from Piha. Airport transfers, event runs, tailored tours to Kitekite, Mercer Bay, Karekare, Muriwai.

Piha Beach Fit — outdoor group fitness classes at the Piha Domain, run by Leanne Hart-Watson. All ages and levels welcome. Personal training also available.

Piha Candle Co. — handpoured candles made in Piha by Sue, using pure coconut wax and fragrances inspired by the coast. Small-batch, natural, locally made.

A small slow-fashion label based in Piha, creating limited-edition 1970s-inspired clothing in natural fibres and vintage textiles.

Beach Hair at 66 Rayner Road, Piha — fully qualified stylist Louise Fraser. Cuts, foils, colour, retouches. Tuesdays, Thursdays, Saturdays. By appointment.

The village's independent community preschool, two minutes from the beach beside Barnett Hall. Run by a community trust, staffed by long-term locals.

Family-run surf shop and small campground on Seaview Road. Surfboards (new and used), gear hire, ding repairs, camp spots, and the friendliest welcome in the village.

Sunbird House Piha — a sun-filled escape in native bush, with a fireplace, expansive deck, and rare three-storey lift. For families, groups, and retreats.

Affordable beachside accommodation a stroll from the surf, with surfboard hire for guests. Run by Geoff, a long-time Piha local.

A Luxe-category one-bedroom retreat on Glenesk Road. Airbnb of the Year finalist. Continuously rated five stars and exceptional. The most awarded stay in Piha.

United North Piha Lifeguard Service — the volunteer surf lifeguards at the north end of Piha Beach. Summer patrols, water safety, and a parallel to Piha SLSC.

The village's artists' gallery, on Seaview Road. Local art, craft, and gifts made by people who live on this coast.

Piha Beach Campground — the village's main camping operation, set back from the beach at The Domain. Tent sites, powered sites, cabins. Year-round.

The coolest food truck in the country, by a mile. Mexican-inspired food, Daily Bread pastries, great coffee, great music.

A small community library run by volunteers. Open limited hours each week. Books to borrow, books to swap, and the kind of village institution that quietly keeps things going.

The most reliably open thing in Piha. Coffee, pies, groceries and the basics. Open 7.30am to 3pm, 364 days a year.

Real fruit ice cream at both ends of the beach. A Piha summer institution. Two locations, one at the south end and one at the northern.

The restaurant inside the Piha Surf Club. Year-round, seven days, with a view of the south end of the beach and the best burger in the village.

The Piha Memorial RSA at 3 Beach Valley Road. Open seven days, year-round. Steak, live music on weekends, pool table, and the cheapest dinner in the village.

Founded in 1934, Piha Surf Life Saving Club is New Zealand’s first surf life saving club and remains central to life in Piha — protecting swimmers, training lifeguards, and anchoring the village’s deep connection to the ocean beneath Lion Rock.